- Innovate around product distribution and find a model that works or make a new one
- Most customers are pre-paid and prefer to buy in small denominations.
- Payments in cash or via mobile money.
- Ability to use a product to generate additional income- eg buy in large quantity and then resell in smaller quantities.
- agency/distribution model -reinvent retail models
- Mobile phone is a major point of contact
- Also recommendations/trust from friends and family is very impactful.
- Android platforms
- One of the reasons given for not integrating african markets is that it is very fragmented. eg swahili- 100m, Hausa- 65M, Yoruba- 40M. Oromo- 36M. Zulu- 27M, Igbo-27M. Each market has peculiar habits.
- Cross Border transactions is a golden opportunity for crypto in Africa.
- internet= whatsapp, facebook
