what xerox past teaches us about new technology adoption

John Brooks book titled ‘Business Adventures’ provides 12 classic tales from the world of Wall Street.¬† One of them is the rise and rise of xerox during the early days of paper photocopier business. Xerox stock grew 60X in value between 1959-67, attributed to its product, 914 paper photocopier¬† that is said to be oneContinue reading “what xerox past teaches us about new technology adoption”